Publicity campaign

Publicity campaign (November 2011)

Having begun the work of publicising the brand over recent months, in November 2011, Metaposta initiated a new publicity campaign with the help of a well-known personality: Ana Urrutia, the Basque television weather presenter, one of the most popular faces on television.

In this new initiative, Metaposta's aim is to advertise its services among the public at large. As a Metaposta prescriber, Ana Urrutia describes in three "micro-newsletters" the characteristics, values and virtues of Metaposta as well as the three ways of registering with the service: in person, with an electronic certificate or via online banking.

The advertising campaign has been developed with outdoor media, radio, television, Internet and at the stadiums of the three Basque basketball teams (Caja Laboral Baskonia, Bizkaia Bilbao Basket and Lagun Aro Gipuzkoa Basket), both in Basque and Spanish.